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It all began back in 2009 in the bustling halls of a well-known Tampa mall. I, Ozzie, started my journey with a tiny kiosk where I sold fairy tutus, wings, and my own creative children’s costumes. I had a passion for design and loved crafting unique pieces, especially my first hand-tie tutu on a crochet headband — a little idea that I believed no one else had thought of at the time. Seeing people stop in awe and hear their compliments was the first sign that I was onto something special.

As the years went by, that little kiosk grew into our first brick-and-mortar store.
From there, we expanded to other well-loved malls in Tampa, carrying brands like Mud Pie, Petit Ami, and Gund, alongside our own exclusive creations.The hard work, creativity, and love we poured into our designs made us stand out.
In 2019, we pivoted online, doubling down on our brand, Lily and Max.

Today, I take immense pride in the fact that over 95% of our products feature our own tags, which we design, create, and finalize in our Tampa workshop with our trusted sewing partners. Our collections are crafted with care—think soft bamboo baby gowns and rompers, cozy matching mommy robes, Halloween costumes that bring smiles, and birthday outfits that make every celebration special.

Lily and Max is more than a shop; it’s a reflection of our commitment to quality, originality, and the joy of childhood. When you choose us, you’re getting more than just clothing—you’re becoming part of our story, and together, we’re creating moments that last a lifetime.